THE ONLY MEDIA THAT GUARANTEES CONSUMER INTERACTION
T.E.D. -Target Every Door
Reach every doorstep around your sub shop. You determine exactly where you want to mail, when you want to mail.
Back to topHouseholds
With presence of age 18-59
This segment specifically targets homes where the Head of the Household is between 18–59, allowing you to focus your marketing message to a more specific audience.
Millennial Households
Ages 18-34
Young Adults are the biggest influencers in marketing today, and one of the biggest advocates of SUBWAY®. Reach out to this booming audience and remind them what their neighborhood SUBWAY® has available.
Families with Children
Ages 0-18
Families are always on-the-go. Reach out to those families in your market and remind them of your options for their active family lifestyle.
New Movers
A Grand Opening Every Day
Welcome new neighbors and invite them to your SUBWAY®. The New Mover program is an ongoing program that will automatically mail to your new neighbors and invite them to visit.
Seniors
Ages 55+
The senior audience is growing in population and is a very powerful marketing audience. This segment enables you to pinpoint and market to this valuable consumer group.
Testimonials
Sagar Shah
Franchisee - Berlin, CT"Compared to television, radio and billboard ads... direct mail was able to give us more local exposure"
Stu Frankel
Franchisee - Miami, FL“Only SubLSM allows you to pick out business or residential within your mailing zone””
Omar Sharif
Franchisee - Mesquite, TX“I saw 17-20% redemption rate from the household mailing.”
Amber Bardin
Manager - Spokane Valley, WA“[SubLSM] generated much more response than I've ever received with newspapers!”
Case Studies
Subway Baltimore, MD
Postcards Delivered 1200
Offers Redeemed482
Redemption by Postcard40%
NET ROI* 210%
- *Net ROI (Gross Profit - Mailing Cost) /Total Cost. Gross Profit calculated based on assumptions of 30% COGS, 20% Labor, 12.5% Ad/Roy fees
Subway Dayton, OH
Postcards Delivered 708
Offers Redeemed228
Redemption by Postcard32%
NET ROI* 86%
- *Net ROI (Gross Profit - Mailing Cost) /Total Cost. Gross Profit calculated based on assumptions of 30% COGS, 20% Labor, 12.5% Ad/Roy fees
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